October at PlayablesAI: New Physics, Finnish Games Week & More
October has been a busy month at PlayablesAI! We've introduced new features, experimented with different AI models, published new articles and joined some great industry events.
Here's a look at what we've been up to.
More Gameplay Possibilities with Physics
One of our biggest updates this month is the introduction of physics support and a built-in game engine in PlayablesAI!
With physics, collisions and game logic, you can now create even more advanced interactive experiences, from bouncing balls and moving obstacles to Match-3 puzzles and merge games.
And the process stays the same. Describe what you want to create, and let PlayablesAI do the work.
The assistant can also play-test your playable ads, check that the mechanics work and help fix issues along the way.
Finnish Games Week: A Busy Week in Helsinki 🎮
Finnish Games Week brought plenty of events, meetings and interesting conversations to Helsinki! All our founders attended, and our CEO Elina joined two panel discussions at Leadership Day and Pocket Gamer Connects.
The week highlighted both the challenges and opportunities facing the games industry. Studio closures and funding difficulties remain concerns, but new opportunities are emerging too.
AI was a big topic throughout the week. Attitudes towards AI in game development are changing, especially when it comes to coding and technical tasks. One quote about art particularly stood out:
“AI raises the floor on quality, not the ceiling.”
Another interesting discussion focused on developers' concerns about releasing demos before launch, as AI makes it easier to replicate game content. The idea of bringing interactive trailers to Steam store pages was met with interest as one possible solution.
It was great to catch up with familiar faces, meet new people and exchange ideas about the future of games. Thanks to everyone who made the week happen!
Three AI Models, One Playable Ad
How well can different AI models capture the feel of an existing game?
We put Gemini 4 Argon, Claude Sonnet 5.5 and Claude Opus 5.5 to the test, challenging them to recreate the look and feel of Persona 5 as a playable ad.
Each model received the exact same prompt and assets, with no follow-up instructions or manual editing.
All three produced working playable ads, but the differences in animation, pacing and visual details were significant.
One model stood out, and we took its version even further with additional prompting.
Curious about the results? You can try all three playables and see how they compare.
From Video to Playable
Another recent addition to PlayablesAI is the ability to use existing videos as source material for playable ads.
Instead of starting from scratch, you can give the assistant a video, describe how you'd like to make it interactive, and let it build a playable version using your existing material.
We also published an article showing the process from the original video to the finished playable.
Playable of the Month: Pirate Plunder
Ahoy! This month's featured playable takes us on a pirate adventure!
Built with PlayablesAI's new physics features, Pirate Plunder shows how you can bring more movement and interactive gameplay to your playable ads.
Give it a try!
More from PlayablesAI
We've also been sharing more articles and experiments on our website, including a closer look at the differences between building playable ads with PlayablesAI and coding them with AI.
PlayablesAI vs. Coding with AI
You can find more articles, experiments and product insights at playables.ai.
That's all for October! Stay tuned for more updates next month.
The PlayablesAI Team