A Busy Start to the Summer
May wasn't even over when the events began. Our team traveled across Europe — from Nordic Game in Malmö to London Tech Week, Arctic15, Gamesforum Hamburg, and Oddfest — and returned with full calendars, new connections, and a clear signal from the industry: AI has stopped being a talking point and has become a tool.
Over the past few weeks, we've been on the road meeting customers, partners, investors, and fellow innovators across Europe. From Nordic Game in Malmö to London Tech Week, Arctic15, Gamesforum Hamburg, and Oddfest, one theme kept coming up in conversation: AI is moving from experimentation to everyday use.
At Nordic Game, our CEO Elina took the stage to share what it actually looks like to build an AI-driven company. Rather than focusing on future possibilities, the discussion centered on how AI is already supporting product development, engineering, marketing, sales, and leadership. The industry conversation has clearly evolved—AI is increasingly viewed as a practical tool that belongs in the standard toolkit.
The events also offered a valuable pulse check on the broader games and technology industries. While market conditions remain challenging, we encountered a growing sense of optimism. Companies are adapting, discovering new opportunities, and finding new ways to create value in a rapidly changing industry.
We're grateful for all the conversations we had throughout the month. Whether over scheduled meetings, spontaneous coffee chats, panel discussions, or industry gatherings, the exchange of ideas continues to be one of the most valuable parts of these events.
Top 100 Innovation Honoree
June also brought exciting recognition for PlayablesAI. At Arctic15, we were named a Top 100 Innovation Honoree at the 100 Innovations – Shaping the Future Awards 2026. The recognition highlights our work in interactive advertising and strengthens our commitment to building technology with long-term impact.
New features, More possibilities
On the product side, we've continued expanding what creators can do with PlayablesAI. Recent updates include camera zoom and panning, new animated models, and advanced lighting controls—features designed to make playable ads more dynamic, engaging, and visually compelling. Our goal remains the same: making it possible for anyone to create high-quality playable ads in minutes.
Our latest updates aren't just about new creative tools. PlayablesAI now also supports TikTok, allowing you to create and export playable ads for one of the world's fastest-growing advertising platforms—all from the same workflow.
Shortlisted for Best Use of AI
We're excited to share that PlayablesAI has been shortlisted in the Best Use of AI category at the Mobile Games Awards 2026. It's an honor to be recognized alongside some of the industry's leading companies, and we're incredibly proud of what our team has built.
Voting is now open. If you're part of the games industry, we'd be grateful if you took a moment to vote for PlayablesAI in the Best Use of AI category. https://www.pocketgamer.biz/mga2026/vote/
The winners will be announced on 25 August at the Mobile Games Awards ceremony during Gamescom week in Cologne. Wish us luck!
As the summer continues, we're excited to keep building, keep learning, and keep pushing the boundaries of interactive advertising. Thank you to everyone we've met along the way. We look forward to continuing the conversation!